Privacy Policy

GEOGRAPHIC RESTRICTION NOTICE: Buygoon.com is available exclusively to residents of the United States and Canada, excluding the Province of Quebec. If you are located in the European Union, European Economic Area, United Kingdom, Switzerland, or the Province of Quebec, Canada, this service is not available to you and you will be redirected accordingly. By accessing this website, you represent that you are located in a permitted jurisdiction.

1. Introduction

Buygoon Inc. ("Buygoon," "we," "us," or "our") is a cashback rewards and referral platform operating at www.buygoon.com. We are dedicated to the responsible management of personal information collected through our website and any related interactions. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and what rights you have in relation to it.

Our primary goals in processing personal information include:

• (a)  Enabling the cashback rewards and referral network services that are the core of the Buygoon platform.
• (b)  Enhancing the user experience on our platform by understanding member needs and preferences.
• (c)  Providing timely support and responding to inquiries or service requests.
• (d)  Improving our products and services to meet the evolving demands of our members.
• (e)  Conducting necessary business operations, such as account management and Cashback crediting.
• (f)  Complying with applicable laws and regulations, including tax reporting obligations.

Accountability: Buygoon Inc. is accountable for all personal information under its control. Privacy@buygoon.com is the designated accountable contact responsible for Buygoon's compliance with applicable privacy laws including PIPEDA. Privacy inquiries, complaints, and requests for information about Buygoon's privacy practices may be directed to privacy@buygoon.com. We will respond to all legitimate privacy inquiries in a timely manner.

2. Scope and Application

This Privacy Policy applies to registered Members of the Buygoon platform and to individuals who interact with the cookie wall consent mechanism at www.buygoon.com. It governs the collection, use, storage, sharing, and protection of personal information in connection with the Buygoon platform.

This Privacy Policy is governed by and construed in accordance with the laws of the Province of Ontario and the applicable federal laws of Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA). Any disputes arising in connection with this Privacy Policy shall be resolved in accordance with the dispute resolution provisions set out in Buygoon's Terms and Conditions, which include mandatory binding arbitration in Ontario, Canada and a waiver of the right to participate in class action proceedings. Please review the Terms and Conditions for full details on dispute resolution.

3. About Buygoon — How the Platform Works

Understanding how Buygoon operates is essential to understanding why we collect and use certain data. This section explains the platform's core mechanics.

3.1 Cashback Mechanism

Buygoon is a cashback rewards platform. When you click through to a participating merchant retailer via Buygoon, we place a tracking cookie on your browser at the moment of click-through. This cookie records that your shopping trip originated from Buygoon, which allows the merchant's affiliate network to verify your purchase and credit Buygoon with an affiliate commission. A portion of that commission is then credited to your Buygoon account as Cashback.

This tracking cookie is not optional — it is the fundamental technical mechanism by which the Cashback service operates. Without it, we cannot verify purchases or credit Cashback to your account. By consenting to use our platform, you consent to this tracking as a necessary component of the service you are receiving.

Simultaneously, at the same moment of click-through, Buygoon's system automatically appends your unique Buygoon member identifier — a pseudonymous numerical sub-ID — to the affiliate link. This sub-ID travels with you to the merchant retailer's website and is reported back to Buygoon by the applicable affiliate network partner to confirm which member's account should receive Cashback credit. The sub-ID is a pseudonymous technical identifier only — it cannot be used by the merchant retailer or any affiliate network partner to identify you as an individual. Together, the tracking cookie and the sub-ID constitute the dual attribution mechanism described in Buygoon's Terms and Conditions, both of which are non-optional and non-severable components of the Cashback service.

3.2 Referral Network and Buygoon Bonus Cash

In addition to direct Cashback, Buygoon operates a referral rewards system called Buygoon Bonus Cash. When you refer new members to Buygoon and those members shop through the platform, you earn Buygoon Bonus Cash based on their shopping activity. This referral relationship is tracked and rewarded across up to four degrees of connection — meaning you can earn Buygoon Bonus Cash not only from members you directly referred, but also from members those people referred, and so on, for up to four levels.

To operate this system, we track referral relationships internally. We record which member referred which other member, and we calculate and credit Buygoon Bonus Cash rewards based on network shopping activity. This data is used solely for the purpose of calculating and crediting rewards and is never shared between members beyond the limited visibility described in Section 3.3.

3.3 Referral Network Visibility and Pseudonym Policy

Buygoon is deliberately designed to protect member privacy within the referral network:

• (a)  Your display name is visible to the member who directly referred you.
• (b)  You can see the display names of members you have directly referred.
• (c)  No other personal information is ever shared between members — including email addresses, Cashback amounts, purchase history, transaction details, or merchant activity.
• (d)  You may use any display name or pseudonym you choose. Real names are not required at any point.

3.4 PayPal Account Connection

To receive Cashback payments, members connect their PayPal account to Buygoon. This connection is handled entirely through PayPal's own secure OAuth authentication flow. Buygoon does not receive, store, or have access to your PayPal credentials, bank account details, card numbers, or any other financial account information. We receive only a secure authorization token confirming that the PayPal connection has been established. All financial data remains with PayPal and is governed by PayPal's own privacy policy, available on PayPal's website.

4. Cookie Wall and Consent Model

Buygoon.com operates a full cookie wall. This means that no page content, scripts, pixels, tracking technologies, or data collection of any kind occurs until you provide explicit affirmative consent by clicking 'Accept All & Enter Buygoon.' Nothing loads until you say yes.

Consent on Buygoon is binary and all-inclusive — you either consent to all cookies and tracking technologies as a single integrated package, or you do not access the service. This is because the tracking technologies that enable Cashback attribution, referral network tracking, analytics, and merchant advertising are collectively fundamental to the service and cannot be selectively disabled without disabling the service entirely.

If you decline consent, you will be redirected to a page confirming that the service is not accessible without consent.

Your consent is recorded, timestamped, and securely stored by Cookiebot (Usercentrics A/S). You may withdraw your consent at any time via the Privacy Settings icon on the site. Please note that withdrawing consent will immediately disable your access to the Buygoon platform and your ability to earn future Cashback and Buygoon Bonus Cash. Cashback and Buygoon Bonus Cash amounts already credited to your account remain accessible upon re-consent and login.

Cookie Wall Consent and Browser Privacy Signals: A member's affirmative acceptance of the cookie wall constitutes explicit prior informed consent that governs over any browser-level or device-level privacy preference signal, including signals sent via the Global Privacy Control or similar mechanisms. Members whose browser or device is configured to send such signals and who do not wish to consent to Buygoon's tracking technologies should not accept the cookie wall and should not access the platform.

5. Information We Collect

5.1 Information You Provide Directly

• (a)  Email address — collected at account registration for account management, transactional notifications, and communication.
• (b)  Display name or pseudonym — chosen by you at registration. Real names are not required.
• (c)  Address — collected for account purposes where applicable.
• (d)  Legal name, Social Security Number or Tax Identification Number (TIN) — collected when required for tax reporting purposes, as described in Section 10. This information is collected only when your Cashback and Buygoon Bonus Cash earnings reach applicable reporting thresholds under US or Canadian tax law.
• (e)  PayPal authorization token — a secure technical token confirming PayPal account connection. No financial credentials are collected or stored by Buygoon.

5.2 Information Collected Automatically

• (a)  IP address — collected by our hosting infrastructure, monitoring services, and geolocation provider.
• (b)  Device ID — collected by analytics and tracking technologies.
• (c)  Browser information and language — collected by performance monitoring and analytics services.
• (d)  IP-based approximate location — collected by Abstract API for geographic access control purposes.
• (e)  Browsing history on Buygoon — pages visited, merchants viewed, and click-through activity within the platform.
• (f)  Purchase history — transaction data necessary for Cashback verification and crediting.
• (g)  Interaction logs — clicks, time spent on pages, and platform usage patterns collected by monitoring and analytics services.

5.3 Information from Third Parties

• (a)  Affiliate attribution data — affiliate network partners, including Commission Junction and Impact among others, provide purchase verification data confirming completed transactions with merchant retailers.
• (b)  Consent records — Cookiebot records and provides us with your consent decision, timestamp, and consent ID.

6. How We Use Your Information

We use the personal information we collect for the following purposes:

• (a)  Authentication and security — verifying your identity, managing your account, and protecting the platform from fraud and unauthorized access.
• (b)  Cashback attribution and crediting — tracking click-throughs to merchant sites, verifying purchases, and crediting Cashback to your account.
• (c)  Referral network management — tracking referral relationships and calculating and crediting Buygoon Bonus Cash rewards.
• (d)  Customizing and adapting user experience — remembering your preferred stores, saved merchants, and account preferences.
• (e)  Analytics and performance tracking — understanding how the platform is used and improving its performance and functionality.
• (f)  Communication — sending transactional emails related to your account, Cashback credits, and platform updates.
• (g)  Direct marketing — sending promotional communications about offers, merchants, and platform features, subject to your consent.
• (h)  Fraud prevention and risk management — monitoring for unusual or unauthorized activity.
• (i)  Geographic access control — verifying that visitors are located in a permitted jurisdiction before granting access.
• (j)  Tax reporting and compliance — collecting, retaining, and reporting financial information as required by applicable tax laws, including IRS and CRA obligations described in Section 10.
• (k)  Compliance with legal obligations — maintaining consent records and complying with applicable privacy, tax, and regulatory laws.
• (l)  Automated processing — to the extent required by applicable law, Buygoon will disclose the use of automated or AI-assisted processes in connection with its services where such processes may materially affect a member's account, Cashback eligibility, or Buygoon Bonus Cash.

7. Data Sharing and Third-Party Service Providers

We may share your personal information with third-party service providers who perform services on our behalf. Such providers have access to personal information on a need-to-know basis only and are required to maintain comparable protection for your personal information while it is in their custody or control, consistent with the requirements of applicable Canadian privacy law.

We do not sell your personal information to third parties. We do not share your personal information with third parties for their own independent marketing purposes.

The following table provides a complete list of third-party services that may receive data about you or your activity on Buygoon.com. Where a Tax Compliance Service Provider has not yet been specifically engaged, that row will be updated with the provider's details upon engagement:

Affiliate Network Partners — Extended Data Use Notice: Commission Junction, Impact, and other affiliate network partners through whom Cashback attribution is facilitated may use attribution data for their own purposes beyond transaction verification, including contributing it to their own user profiles, combining it with data collected from other sources, and making it available to their other business clients. This data use by affiliate network partners is governed by their own privacy policies, available on their respective websites. By consenting to use the Buygoon platform via the cookie wall, you consent to this data collection and use as a necessary and non-severable component of the Cashback service.

Business Transfers: Personal information may be disclosed to third parties — including potential buyers, sellers, lenders, investors, and their respective advisors and representatives — in connection with the actual or contemplated merger, acquisition, sale of assets, reorganization, financing, due diligence, liquidation, dissolution, or other disposal of all or part of Buygoon's business or assets. Members acknowledge that such disclosure is a legitimate business purpose and consent to it as a condition of using the service.

Data Processing Agreements: Where required by applicable law, we enter into Data Processing Agreements (DPAs) with our third-party service providers. These agreements require providers to implement appropriate technical and organizational measures to protect your personal information and to process it only in accordance with our instructions and applicable law.

Third-Party Merchant Sites: When you click through to a merchant retailer via a Buygoon affiliate link, you are leaving the Buygoon platform and entering a website that is owned and operated by a third party. Buygoon has no control over, and accepts no responsibility for, the content, privacy practices, data collection, or security measures of any merchant retailer or other third-party website to which you are directed. The privacy policy of Buygoon does not apply to any third-party site you visit through the Buygoon platform. We strongly encourage you to review the privacy policy of every merchant retailer or other external site you visit before providing any personal information to that site.

8. Cookies and Tracking Technologies

Buygoon.com uses cookies and tracking technologies that are fundamental to how our cashback rewards and referral platform operates. These technologies work as a single integrated system and cannot be selectively disabled without disabling the service entirely. A full cookie wall is in place — please refer to Section 4 for details on our consent model.

We use the following categories of cookies and tracking technologies:

• (a)  Essential Platform Cookies: Required for Buygoon.com to operate securely. They enable core functions including login, account authentication, session management, platform security, and Cashback attribution tracking. In addition to cookies, Buygoon's attribution system uses a pseudonymous member sub-ID appended to affiliate links at the moment of click-through, as described in Section 3.1.
• (b)  Platform Preferences: Enable Buygoon.com to remember your settings and preferences including your preferred stores, saved merchants, preferred locale, and account preferences.
• (c)  Analytics and Performance: Help us understand how visitors use Buygoon.com by measuring page performance, user behaviour patterns, and platform usage.
• (d)  Merchant Advertising: Enable us to display merchant advertising and Cashback offers on the Buygoon platform. The same merchant advertising and offers are shown to all members and are not personalized or targeted to any individual member's interests, profile, or shopping history.

Information about the cookies and tracking technologies in use on Buygoon.com is available on our Cookie Policy page.

9. Data Storage, Retention, and Protection

9.1 Storage Locations

Personal information is stored in secure servers located in the United States and Ireland. Our primary hosting infrastructure is provided by Heroku (Salesforce, Inc.) and Amazon Web Services. For services that require international data transfer, we take steps to conduct such transfers in compliance with applicable Canadian privacy laws including PIPEDA.

9.2 Data Retention

We retain your personal information for as long as your Buygoon account remains active. If you close your account or request deletion of your data, we will delete or anonymize your personal information within a reasonable period, subject to the following exceptions:

• (a)  Tax and financial records: We retain transaction records, payment records, Cashback attribution data, and any associated personal information — including legal names and tax identification numbers — for a period of seven years following the end of the tax year in which the transaction occurred. This retention is required to comply with the Income Tax Act (Canada), Canada Revenue Agency (CRA) record-keeping requirements, and applicable United States Internal Revenue Service (IRS) record-keeping requirements.
• (b)  Consent records: We retain consent records as required by applicable privacy laws to demonstrate compliance with our consent obligations.
• (c)  Legal claims: We may retain information where necessary to establish, exercise, or defend legal claims.
• (d)  Regulatory requirements: We may retain information where required to do so by applicable law, court order, or regulatory authority.
• (e)  Financial records retained at Buygoon's discretion: Buygoon retains the right, at its sole and absolute discretion, to retain financial records and associated personal information for such period as Buygoon determines necessary or appropriate for legitimate business purposes, including without limitation legal defence, fraud investigation, audit, regulatory compliance, platform integrity, and business continuity. This retention right survives account cancellation and cannot be overridden by any Member deletion request.

Where a member requests deletion of their personal information, Buygoon retains the right to retain financial records and associated personal information pursuant to its legal obligations and legitimate business purposes as described above. Deletion requests cannot override these retention rights. We will notify the requesting member of any such retention and the basis for it.

De-identified and Aggregated Data: Buygoon may anonymize, aggregate, or de-identify personal information, at which point such data is no longer personal information under applicable law. Buygoon retains the right to use, share, and retain such de-identified or aggregated data indefinitely for any lawful business purpose, including analytics, product development, research, and service improvement, including after a member's account is deleted or deactivated, provided the data cannot identify any individual.

9.3 Data Protection Measures

• (a)  Encryption: All data in transit is protected using HTTPS/TLS encryption. Data at rest is encrypted using industry-standard encryption technologies.
• (b)  Access control: Access to personal information is strictly limited to authorized personnel with a legitimate business need. We enforce strict access controls and regularly review permissions.
• (c)  Security monitoring: We employ security monitoring systems to detect and respond to potential security incidents promptly.
• (d)  Consent management: All tracking technologies are gated behind explicit consent via our Cookiebot cookie wall.
• (e)  Vendor management: Third-party service providers are selected based on their adherence to appropriate data protection standards, providing a level of protection comparable to that required under applicable Canadian privacy law.

While Buygoon implements the measures described above, no system is 100% secure. Members should exercise caution when sharing information online.

9.4 Data Integrity and Purpose Limitation

Buygoon limits the collection of personal information to what is necessary for the identified purposes set out in this Privacy Policy. Personal information will not be used or disclosed for purposes other than those for which it was collected, except with member consent or as required by law. Buygoon takes reasonable steps to ensure that personal information is accurate, complete, and current for the purposes for which it is used.

10. Tax Reporting Obligations and Government Disclosure

10.1 Tax Reporting Obligations

Buygoon is required by law to collect, retain, and report financial information about members who receive Cashback and Buygoon Bonus Cash payments above applicable reporting thresholds under United States and Canadian tax law. Specifically:

• (a)  United States members: Buygoon is required to file IRS Form 1099 for any member who receives USD $600 or more in Cashback and Buygoon Bonus Cash payments in a single calendar year. To comply with this obligation, we are required to collect your legal name, mailing address, and Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN) before issuing payment once your earnings approach this threshold.
• (b)  Canadian members: Buygoon is required to comply with Canada Revenue Agency (CRA) reporting requirements for payments to individuals. We may be required to collect your legal name, mailing address, and Social Insurance Number (SIN) or Business Number (BN) where applicable under CRA rules.

This information is collected solely for the purpose of fulfilling our mandatory tax reporting obligations. It is retained for the seven-year period described in Section 9.2 and is not used for any other purpose.

10.2 Tax Compliance Service Providers

To assist with IRS Form 1099 filing, CRA reporting, and secure collection of tax identification numbers, Buygoon may engage one or more specialized third-party tax compliance service providers. These providers are selected for their expertise in tax compliance technology and their adherence to applicable data security and privacy standards.

When a specific tax compliance service provider is engaged, that provider will be added to the third-party services table in Section 7, including their name, the data they receive, and a link to their privacy policy. Tax identification numbers and related personal information shared with such providers will be used exclusively for the purpose of fulfilling Buygoon's tax reporting obligations and will be subject to appropriate contractual obligations requiring the provider to maintain appropriate security and confidentiality measures.

Whether tax compliance is handled through a third-party service provider or through Buygoon's own technology, the categories of information collected, the purposes of collection, and the retention periods described in this section remain the same.

10.3 Member Acknowledgment of Tax Reporting

By using Buygoon and receiving Cashback or Buygoon Bonus Cash payments, you acknowledge and agree that:

• (a)  Buygoon is required by law to report payments above applicable thresholds to the IRS, CRA, and any other applicable tax authority.
• (b)  You are responsible for accurately reporting all income received through Buygoon on your personal or business tax returns in accordance with the laws of your jurisdiction.
• (c)  Buygoon may request your legal name, mailing address, Social Security Number, Social Insurance Number, or other tax identification information as a condition of receiving payment once your earnings reach applicable reporting thresholds.
• (d)  Refusal to provide required tax identification information may result in Buygoon being required to apply backup withholding to your payments in accordance with applicable law.

10.4 Sensitive Personal Information

To the extent required by applicable law, Buygoon treats the following categories of information as sensitive personal information: Social Security Numbers, Social Insurance Numbers, and Tax Identification Numbers collected solely for the purpose of fulfilling mandatory tax reporting obligations under applicable US and Canadian law. This sensitive personal information is used exclusively to provide the Cashback service and to fulfill Buygoon's legal tax reporting obligations. It is never used to infer characteristics about members, for advertising or marketing purposes, or for any purpose other than those for which it was collected.

10.5 Government Disclosure

Buygoon may disclose any personal information — including financial transaction records, payment amounts, member identity information, tax identification numbers, and any other information in our possession — to any government authority, tax authority, regulatory body, or law enforcement agency when:

• (a)  Required to do so by applicable law, statute, or regulation.
• (b)  Required to do so by a lawful court order, subpoena, legal process, or government demand.
• (c)  Required to fulfill our tax reporting obligations to the IRS, CRA, or any other applicable tax authority.
• (d)  Necessary to cooperate with a government investigation or regulatory inquiry.
• (e)  Necessary to protect the rights, property, or safety of Buygoon, its members, or the public.

Such disclosures will be made without prior notice to the affected member where notice is prohibited by law, where providing notice would compromise the purpose of the disclosure, or where providing notice is not reasonably practicable in the circumstances. Where we are permitted by law to notify a member of a government demand for their information, we will make reasonable efforts to do so.

Members cannot restrict, limit, or prohibit Buygoon from making disclosures that are required by law or lawful government demand. No privacy rights asserted under this Privacy Policy or applicable privacy laws override Buygoon's legal obligations to disclose information to government authorities as required by law.

11. International Data Transfers

Our third-party service providers are located primarily in the United States. When your personal information is transferred to the United States or other jurisdictions, we ensure that such transfers are conducted in compliance with PIPEDA and other applicable Canadian privacy laws. We require our service providers to maintain data protection standards comparable to those required under applicable Canadian privacy law. Each third-party service provider listed in Section 7 maintains its own privacy policy, accessible on that provider's website.

12. Children's Privacy

Buygoon.com is not intended for, and does not knowingly collect personal information from, any person under the age of 18. Our platform involves financial transactions and rewards mechanisms that are appropriate for adults only. By registering for and using Buygoon, you represent and warrant that you are at least 18 years of age.

If we become aware that we have inadvertently collected personal information from a person under the age of 18, we will take prompt steps to delete such information from our records. If you believe that we may have collected personal information from a minor, please contact us immediately at privacy@buygoon.com.

13. Direct Marketing and Communications

We may use your email address and in-app messaging to send you direct marketing communications about our products, services, merchant offers, promotions, and other relevant information. We will obtain your explicit consent before sending you direct marketing communications.

Every direct marketing communication we send will include a clear and easy mechanism to unsubscribe or opt out of future marketing communications. You may opt out at any time by using the unsubscribe link in any marketing email or by contacting us at privacy@buygoon.com.

Please note that opting out of marketing communications does not affect transactional communications related to your account — such as Cashback credit notifications, tax reporting requests, account security alerts, and policy updates.

14. Your Privacy Rights

We recognize and respect your rights regarding your personal information under applicable Canadian and United States privacy laws.

• (a)  Right of Access: You have the right to request access to the personal information we hold about you.
• (b)  Right to Rectification: You have the right to request correction of any personal information we hold about you that is inaccurate or incomplete.
• (c)  Right to Object: You have the right to object to the processing of your personal information for direct marketing purposes at any time.
• (d)  Right to Withdraw Consent: You may withdraw your consent to our use of cookies and tracking technologies at any time via the Privacy Settings icon on the site. Please note that withdrawal of consent will disable your access to the Buygoon platform and your ability to earn future Cashback and Buygoon Bonus Cash. It does not affect our right to retain information required by law.

How to Exercise Your Rights — Direct Communication Requirement: Privacy rights requests must be submitted directly by the member to whom the personal information relates, using the email address associated with your Buygoon account. Buygoon is not obligated to respond to requests submitted through third-party agents, representatives, or intermediaries. Where a third party is legally authorized to act on a member's behalf by operation of law — such as an executor of an estate, a court-appointed guardian, or a person holding a valid power of attorney — Buygoon reserves the right to require satisfactory proof of that legal authority before responding to any such request.

To exercise any of these rights, please contact us at privacy@buygoon.com. We will respond to your request within the timeframes required by applicable law.

Right of Appeal (Where Applicable): To the extent required by applicable law, you may have the right to appeal Buygoon's decision regarding a privacy rights request. If such a right applies in your jurisdiction, you may submit an appeal by contacting privacy@buygoon.com within 60 days of receiving Buygoon's response. Buygoon will respond to any such appeal within the timeframe required by applicable law.

Non-Retaliation (Where Applicable): To the extent required by applicable law, Buygoon will not deny you service, reduce your Cashback rates, or otherwise penalize you solely because you exercised a privacy right available to you under applicable law, such as requesting access to or correction of your personal information. For the avoidance of doubt, the following does not constitute retaliation and you expressly acknowledge and agree that it does not: denial of access to the Buygoon platform, including all Cashback and Buygoon Bonus Cash functionality, where that denial results from your choice not to consent to the tracking technologies that are a mandatory and non-severable technical condition of service delivery. Consent to those tracking technologies is not a privacy right — it is a prerequisite to using the service.

15. Data Breach Notification

In the event of a data breach that poses a risk to your personal information, we have established clear procedures for promptly identifying, assessing, and responding to the breach.

• (a)  Assessment: Upon discovery of a potential breach, we will conduct a thorough assessment to determine the nature, scope, and potential impact of the breach.
• (b)  Regulatory notification: Where required by applicable law, we will notify the relevant regulatory authorities as soon as feasible after discovering a reportable breach.
• (c)  Individual notification: If a breach poses a significant risk to your personal information, we will notify you as soon as feasible via email and/or website notification.
• (d)  If you have any questions or concerns about a potential data breach, please contact us at privacy@buygoon.com.

16. Policy Updates and Changes

We may update this Privacy Policy from time to time to reflect changes in legal requirements, industry standards, our business operations, or the technologies we use. We will indicate the effective date of any updated policy at the top of this document.

To the extent required by applicable law, Buygoon will notify members of material changes to this Privacy Policy by sending notice to the email address members have on file with Buygoon. For material changes that require your consent under applicable law, we will seek your explicit opt-in consent before implementing the changes.

Member Email Currency Obligation: Members are responsible for maintaining a current and accurate email address in their Buygoon account at all times and must notify Buygoon immediately upon any change to their email address. Notification sent to the email address on file constitutes valid notice regardless of whether it is received. This email currency obligation is also reflected in Buygoon's Terms and Conditions.

17. Dispute Resolution and Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Province of Ontario and the applicable federal laws of Canada, without regard to conflict of law principles.

Any dispute, claim, or controversy arising out of or relating to this Privacy Policy or the collection, use, or disclosure of your personal information shall be resolved exclusively through binding arbitration in Ontario, Canada, in accordance with the dispute resolution provisions set out in Buygoon's Terms and Conditions. By using Buygoon.com, you agree to resolve all privacy-related disputes individually and waive any right to participate in any class action, class arbitration, or representative proceeding. Please review the Terms and Conditions for complete details.

18. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal information, please contact us at privacy@buygoon.com.

All privacy inquiries, rights requests, and complaints must be directed to privacy@buygoon.com. This is the sole contact method for all privacy-related communications. If and when required by applicable law, Buygoon will make a physical mailing address available upon request.

Members may contact privacy@buygoon.com to obtain information about Buygoon's privacy policies and practices, to the extent required by applicable law.

We are committed to addressing your privacy inquiries promptly and transparently and will respond to all legitimate privacy requests within the timeframes required by applicable law.